How writing scripts for AI helps us to learn to formulate clearer and better creative briefs.

Writing a clear and concise brief is essential for any creative project, but it can be difficult to do well. Many people struggle to articulate their vision clearly and often resort to using vague language or buzzwords.

Why is it so hard to write a good brief?

There are a few reasons why writing a good brief is so difficult. First, it requires a clear understanding of your goals and objectives. What do you want to achieve with your project? What are the key messages you want to communicate? Once you have a good understanding of your goals, you need to be able to articulate them clearly and concisely.

Second, you need to understand your audience. Who are you writing the brief for? What is their level of expertise? What are their needs and expectations? It's important to tailor your brief to your audience so that it is easy for them to understand and execute on.

Finally, you need to write effectively. This means using clear and concise language, and avoiding jargon and buzzwords. It also means being specific and actionable. Your brief should tell your team exactly what you want them to do, and by when.

Writing a script for AI can help you improve the quality of your creative brief.

Writing a script for AI can help you improve the quality of your creative brief in a number of ways. First, it forces you to think deeply about your goals and objectives. What do you want to achieve with your project? What are the key messages you want to communicate? When you have to think about these things in a more structured way, you are more likely to come up with a clearer and more concise brief.

Second, writing a script for AI forces you to consider your audience's needs and expectations. What kind of AI are you using? What is the level of expertise of this AI? How the AI will interpret your words? When you consider your audience's needs, you are more likely to write a brief that is easy to understand and execute.

Third, writing a script for AI forces you to be more specific and actionable. When you have to write a script that tells the AI exactly what to do, you are more likely to get the result you need. AI would not understand if you talk about “wow effect” or interactions design which does “zwing” or “boom”, clear instructions are very important. This can help to reduce the risk of miscommunication and ensure that the AI delivers the desired results.

In addition to the benefits of improving your brief skills, writing a script for AI can also help you to better understand the capabilities of AI. By writing a script that tells the AI what to do, you can learn more about how AI works and how it can be used to solve your problems. This can help you to become more confident in your ability to use AI to achieve your goals.

Article by Gregoire Bessette & Bard